Happy Hour™ was started in 2007 when I was traveling on a long road trip to the East Coast. I was wondering "what on Earth could make it easier to have a cold beer?" (Yes, it had been a long trip). I looked at my watch and my mind started going. Countless 12 packs later, hours of design & research and many meetings with drinkers, lawyers and friends, I had come up with a product unlike any other.
Happy Hour™ is built for those who want to have a little fun opening their beverage with a very stylized watch. The patented buckle allows you to pop-open your favorite beverage with nothing more than a flick of the wrist—and without taking off your watch.